Manscaping - for real?
Stephen Dill says:
Gillette is grasping at straws, so to speak, to find new revenue streams with a high-cost campaign to enlist women to send a mass-customized video to their partners. Gina Maniscalco at Lookingood.com was the first to alert me to it, and she raises valid concerns - there are enough hormones generated by these two videos (after watching the first, go to the site promoted at the end of it) to power a small army over a cliff!
Land sakes, Gillette is at it again!� They want our men to shave every inch of their bodies, and they are not giving up until we have a nation of hairless hammerheads!
First came the manscaping campaign telling our boys they should shave their privates because “The tree looks taller when there is no underbrush.”�� Evidently that metaphor didn’t work, because now, Gillette’s launching a new campaign called The BodycruZade, recruiting women to demand that men “make life smoother” for them.
“Entourage” actress, Emmanuelle Chriqui, is the campaign manager, and encourages women to join the campaign by sending a clever, customized video to that special someone, giving them a fake award for “The perfectly groomed man.”
My-oh-my, just look at that video, it must be downright torture for men not to run right out and shave themselves like sheep!� Why, the BodycruZade campaign office looks like a Playboy bunny audition room!
Read more at lookingood.com
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5 Responses
Chris Parandian November 11, 2009 3:56 pm
Chris Parandian November 11, 2009 3:57 pm
Stephen - great to see you on Amplify! Go Lehigh! Best, Chris
Eric Goldstein on Twitter November 11, 2009 5:13 pm
RT @srdill Manscaping - for real? http://amplify.com/u/vp4 - I’m beginning to think the key to our society is the never ending quest to live up to unrealistic expectations created by marketing that inspires us to buy more things we don’t need.
Eric Goldstein November 11, 2009 5:13 pm
Stephen Dill November 11, 2009 6:28 pm
Thanks Chris, the clipper for Safari finally allowed me to use this, I am rarely on Firefox.